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|  |  StayinFront and Dey L.P. Expand Partnership with New Hospital Sales Force SolutionPR Newswire July 22, 2005 Dey L.P. Upgrades Existing CRM Solution with StayinFront Hospital 9.2 FAIRFIELD, N.J., July 22, 2005 /PRNewswire/ -- StayinFront, a global provider of customer relationship management (CR M) applications, decision-support tools, data services and e-business systems, today announced that Dey L.P., a Napa, Calif.-based specialty pharmaceutical company focused on prescription drug products for the treatment of selected respiratory diseases and allergies, will upgrade its existing StayinFront CRM solution. The new solution will include StayinFront Hospital 9.2 and StayinFront Analytics 5.0, providing a high level of standard functionality targeted to the needs of a pharmaceutical institutional sales organization. "Having worked with StayinFront for several years, we are confident in their ability to deliver a cost-effective solution that will provide our team with enhanced sales force effectiveness tools for improved customer targeting and productivity," said Christy Taylor, vice president of sales with Dey L.P. StayinFront Hospital 9.2 is the company's newest solution, which delivers a wide-range of institutional-focused functionality for pharmaceutical sales teams targeting hospital and institutional groups. Meeting the specialized needs of hospital-focused pharmaceutical sales forces, StayinFront Hospital delivers comprehensive account management for multiple account types such as hospitals, health systems, long-term care providers, home care and wholesalers. StayinFront Hospital's functionality encompasses all areas of account management, department-level targeting and reporting, and contact and activity management. Through this solution, hospital-centric sales forces are better able to strictly adhere to compliance guidelines and improve visibility of all transactions by account type. The integrated analytics solution provides a more targeted sales approach and stronger inventory control including third- party sales and procedure data, account-level ROI and automatic roll-up reporting across sales forces. "StayinFront is focused on providing pharmaceutical companies with the means to improve the return on their investment in sales and marketing activities," said Thomas R. Buckley, chief executive officer of StayinFront, Inc. "Dey L.P. has demonstrated their belief in our ability to deliver the CRM technology and services required to advance their business processes. We are looking forward to helping Dey L.P. gain a uniquely competitive edge for continued success." About StayinFront Hospital StayinFront Hospital is designed to provide account management for multiple account types, including hospitals, health systems, group purchasing, long-term care, and home care. The solution allows for sales, volume and expense data tracking, the development and tracking of account goals and action plans, and the tracking of formulary status and activities of the pharmacy and therapeutics committee. StayinFront Hospital can target and report down to the department-level, and provides contact and activity management for multiple contact types, including physicians, administrators and all departmental staff, and multiple call types, such as in-services and "lunch and learns." The integrated analytics of StayinFront Hospital provides third-party sales and procedure data, return on investment data at the account level and automatic roll-up reporting across the sales force. StayinFront Hospital is also highly configurable to meet the specific needs of each client. About StayinFront Analytics StayinFront Analytics is a powerful data analysis and decision support tool. Through the use of intuitive Drag, Drop and Drill technology, StayinFront Analytics can be used to quickly and easily analyze sales, marketing and financial information from relational databases. StayinFront Analytics can be delivered as a Windows(R) application or through a browser, via the Web. About Dey L.P. DEY, L.P. is a specialty pharmaceutical company focused on the development, manufacturing and marketing of prescription drug products for the treatment of respiratory diseases and respiratory-related allergies. Since 1978, patients have benefited from DEY's commitment to innovative and affordable health care solutions. The Web sites for DEY include http://www.dey.com, http://www.accuneb.com, http://www.curosurf.com, http://www.duoneb.com, http://www.epipen.com. About StayinFront, Inc. StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront has been chosen globally as a strategic CRM partner for more than seventy pharmaceutical companies and StayinFront solutions have been implemented in over twenty countries in twelve languages. The Company's core, underlying belief is that change is constant and that no two companies do things exactly the same way. This we define as your competitive advantage. StayinFront has developed flexible software platforms and tools to quickly respond to change and help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. Each implementation is delivered using the StayinFront Quality System, ensuring that all GMP (Good Manufacturing Practice) and GAMP 4 (Good Automated Manufacturing Practice Guide for Validation of Automated Systems, ISPE, 2001) standards covering the entire CRM development lifecycle are met. StayinFront also offers a range of Data Quality Services to improve, standardize, augment and further leverage the informational assets contained in proprietary databases. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The Company can be contacted via the Web at http://www.stayinfront.com. Note to editors: StayinFront is a registered trademark of StayinFront, Inc. DailyCheck, HealthCheck, CustomCheck, Dr.Check, HealthBase, CustMaster and DrRequest are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies. CONTACT: StayinFront Contact: Sam Barclay, +1-973-461-4800,; or Agency Contact: Jeanne Achille, The DevonGroup, +1-732-542-2000, ext. 11, , for StayinFront sbarclay@stayinfront.com, jeanne@devonpr.com Web site: http://www.dey.com/http://www.stayinfront.com/
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