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|  |  Every Woman Magazine Expands to Quarterly Distribution Under New OwnershipPress Release August 22, 2005 Women's Consumer Health Magazine Written and Solely Distributed By Members of the Association of Women's Health, Obstetric and Neonatal Nurses NEW YORK, Aug. 22 /PRNewswire/ -- Under new leadership, Every Woman magazine will expand from an annual publication to a quarterly publication in 2006, with its Spanish-language sister, Toda Mujer, becoming semi-annual, with future plans to market directly to consumers via subscription and news stand sales. Both versions are the only consumer publications to contain health information and advice written by leading women's health nurses and reviewed by the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) and actively distributed by AWHONN nurses to their patients during the moment of care to help women take a more active role in their own healthcare. These changes have been made under new leadership of the five-year-old magazine, which was purchased by Healthspring, Inc. earlier in 2005. Other changes have included the promotion of Marcus Diggle to Chief Executive Officer from Executive Vice President, Marketing & Sales. According to Diggle, "Nurses spend more time with each patient than other healthcare provider and Every Woman leverages the close relationship that exists between women and their nurses," adding that AWHONN nurses provide primary care, both on their own and in consultations with physicians. "Distribution is increasing primarily because Every Woman is 'actively distributed' as an educational tool by AWHONN nurses who use the content to provide incremental health information to their patients during in-office moment-of-care to help drive patient compliance with both drug treatment and lifestyle changes." Every Woman editorial departments include Health Watch, Food & Fitness, Healthy Body, Mind & Spirit, Well-Woman, Prevention and Your Life: Healthy People, Places, Things and Ideas. Readers Spurred to Action Based on a reader survey, 85 percent of readers (89 percent with Internet access) took some type of action as a result of reading an issue; better managed their stress (20 percent); visited their healthcare provider more often (13 percent); quit smoking (6 percent); and/or changed their diet, eating habit or healthcare habits (40 percent). "Every Woman is a multimedia, bilingual women's healthcare brand that delivers Rx-grade patient education to millions of women to spur behavior changes that lead to healthier lifestyles; promote the treatment of otherwise undiagnosed disease states; educate women about their disease states and the way their drug therapy works; and reinforce patient compliance and persistence with respect to their therapy," said Diggle. Rx-grade patient education is focused on evidence- and practice-based; expert-authored; referenced and current; comprehensive; decision-focused; user-friendly; free from commercial bias; and distributed by nurses at the point-of-care. A reader survey found that 95 percent of respondents feel the magazine provides the right amount of coverage on each topic; and 89 percent find the information easy to understand. Benefits to Advertisers According to a 2004 Gallup poll, nurses are the most trusted professional group in the United States, scoring higher than judges, police officers and doctors. And in a separate survey of Every Woman readers, 90 percent describe their relationship with their nurse practitioner as either "good" or "excellent." In addition, 80 percent spend greater than or equal to 20 minutes on an average visit to their nurse practitioner, with a median time of 34 minutes; and 84 percent agree or strongly agree their nurse practitioner is a good source of healthcare information. The survey also found that 24 percent of readers asked a healthcare provider about an advertised product; further investigated an advertised product or service (16 percent); and/or called a manufacturer's toll-free number for more information (11 percent). About AWHONN The Association of Women's Health Obstetric and Neonatal Nurses (AWHONN), a 501(c)(3) non-profit organization, is the nation's leading organization for nurses who specialize on women's health and the association stands behind the content in each Every Woman issue. AWHONN nurses assess, treat, prescribe and provide hands-on therapy to millions of women in hospitals, outpatient facilities universities, wellness clinics and private healthcare offices. AWHONN provides more than 22,000 nursing professionals with critical information and support, which helps them deliver the highest quality care for women. AWHONN nurses recommend prescriptions and handle direct purchasing decisions for their organizations. About Healthspring Communications, Inc. Healthspring Communications, Inc., is a privately-owned company formed in 2005 by a group of strategic investors with a vision to build the Every Woman brand and secure its position as the countries leading source for comprehensive, expert authored healthcare information. Both Every Woman and its sister publication, Toda Mujer (http://www.everywomanonline.com) already have been recipients of the Health Information Resource Center awards for Consumer Decision-Making Information; Health Promotion/Disease and Injury-Prevention Information.
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